Improved on-time performance is crucial for airports, airlines, and passengers alike, but today, decisions about whether to delay a departure or offload passengers’ baggage are often made with limited information as airports lack clarity on passenger insights; like which touchpoints passengers have covered in their journey. Passenger Intelligent Insights solutions can help to provide a holistic view of passenger movements and their dwell time across key touchpoints, to enable airports to mitigate any delays and help reduce bottlenecks across the journey.

When it comes to landside real estate, airports need to be realistic, as well as creative to ensure a positive passenger experience while ensuring optimal asset utilization. Are your kiosks, bag drop units or biometric touchpoints optimally located? And do you have too few, or too many? The decisions you make about the allocation of common-use resources can directly affect your bottom line.

SITA Passenger Intelligent Insights analyzes how and when various infrastructure at the airport is being used by passengers and ground staff in real time, providing an operational overview. Predictive analytics also help in the benchmarking of better-informed business models to improve overall asset allocation planning, reducing unused asset usage at an airport.

Passenger Intelligent Insights helps the airports proactively manage several regions of interest beyond check-in, security, and boarding gate to ensure a smooth flow of passengers. Starting as early as parking and curbside, to managing other regions of congestion like restrooms, lounges and restaurants that not only impact the passenger satisfaction score, but also increase the non- aeronautical revenues.

A better understanding of passengers is key to creating an experience that suits their needs, improves their experience, and increases revenues. A passenger and carrier view of the passenger flow across touchpoints not only helps you predict how passengers move but can also help you to predict the buying behavior across the airport. You can optimize gate allocation by aligning passenger profiles with carriers and identify new revenue opportunities.